About Correct The Narrative

A truth studio. A credible anti-racist knowledge hub that counters racist misinformation, promotes understanding, and upholds truth and equity in public discourse. Our goal is to provide everyone with accurate, empathetic, intelligent and compelling responses to racist misinformation. 

Because the wheel’s wobbling. Most fact-checkers stop at claims; we dig into contexts and deliver conversational responses.

AI can find information — it can’t understand it (yet). Data without context is just noise. We do what AI can’t: question motives, detect framing, read between the lines, and challenge.

No. We’re not here to replace one bias with another — we’re here to expose all of them. We aim to provide the facts for the full picture, we are not doing this to control the view.

We don’t. The facts do. We check every claim against sources, experts, and data — then we give you the receipts so you can check us right back.

Absolutely, and we couldn't do this without AI! But AI doesn’t decide anything here. It helps us dig faster, not think for us. Humans handle every interpretation and final word.

Neither. We’re pro-truth. If media outlets and/or establishments get it right, great. If they don’t, we’ll say so. No sides — just standards.

You shouldn’t — not blindly. That’s why we show sources, disclose methods, and admit mistakes. Transparency builds trust. Nothing else does.

We don’t pretend to be neutral; we aim to be fair. Everyone has bias — the difference is we audit ours and show our process.

Those being controversial react. We correct. We don’t chase controversy — we chase accuracy, even when it cuts against the crowd.

Only if you hate being challenged. Once we are able to add a blog, we will welcome debate — real, informed, uncomfortable debate. Nuance is our comfort zone.

Our partners / corporate sponsors, who are carefully selected because they care about truth.

Submit claims, fact-check with us, or support the mission. Get in touch to discuss options.

Quickly and publicly. We correct errors, explain what went wrong, and move forward. Owning mistakes builds credibility — hiding them kills it.

Our definition is that racism is not just about individual prejudice or hostility. It is a system of discrimination and unequal treatment based on socially constructed racial differences—not biological ones.

It operates at multiple levels:

• Individual: Bias, stereotypes, microaggressions.
• Institutional: Policies, hiring practices, policing.
• Cultural: Media representation, national narratives.
• Structural: Historical legacies of colonialism and slavery.

“Race is not a thing but a process.” — Paul Gilroy

Gilroy reminds us that race is made and remade through institutions, media, and everyday interactions. It’s not about who people are, but how they are treated and positioned in society.

“In a racially imperialist nation such as ours, it is the dominant race that reserves for itself the luxury of dismissing racial identity while the oppressed race is made daily aware of their racial identity.” — bell hooks

We define prejudice as personal bias.

Racism is prejudice plus power—the ability to enforce and normalise that bias through institutions.

“Racism is not about how you feel; it’s about how you act and how your actions are supported by institutions.” — bell hooks

“You cannot solve a problem until you first name it. Racism is not just about individual acts of meanness. It is about the structural advantage that one group has over another.” — Isabel Wilkerson, Caste

We have not found a universal definition of a "black person," as racial classifications vary across countries, cultures, and historical contexts. However, throughout history, Black identity has largely been associated with African descent and physical features, even when skin colour alone has not been a determining factor. For example, the U.S.'s infamous "one-drop rule" classified anyone with African ancestry as Black. Similarly, during apartheid in South Africa, the "Pencil Test" was used to determine racial classification—if a pencil remained stuck in a person's hair, they were categorized as Coloured or Black.